https://www.anthonybaker.me/work daily 0.75 2025-07-21 https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1557560525157-277M83BJIOSLGN5ZBLU7/nod_squared.jpg Work https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1557560559779-T0EHL0H28K19K1RU39NM/google_sfs_heroimage_landscape.jpg Work https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1557560762619-R2HK3OC3E93M5DMLRX21/hero_image_01.jpg Work https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1557650484428-FP48YRRJ0Y204O02OZ8Y/hero_03.jpg Work https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1561185878346-JRT9KYDLU1P5ZPY50ENN/nike-speedingtickets-2.jpg Work https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1583644837367-DLYEBQMJDSVWQGFGQLZI/Emulator01.jpg Work https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1583650053471-OJBSU6RGUEE6ZTOXXWUG/winphoneretail_01.png Work https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1583996206066-PXZJ763SNSZ2HTMICEQE/image-asset.png Work - The Ask Help us create the best experience for Nike+ on people’s wrists. https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1584846286577-6FNYUVAHKD50BB9TM6AW/hero_homepage_08.jpg Work - The Challenge Help Shiseido Professional create a new global brand identity and bring it to life through a modern digital ecosystem. The Brand needed to revamp their global website to focus both on business partners and end consumers. It wanted to create an online learning experience to foster stylists craft and provide useful tools for in-salon customer service. https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1584426233348-X2GEF68UD44CZGHU27AY/image+1-logo.jpg Work - The Challenge For the launch of Shiseido’s Global Innovation Center in Yokohama, Japan, we were asked to create an experience that would bring to life their new brand purpose: Beauty Innovations for a Better World. The experience also needed to highlight Shiseido’s long history of scientific research and make visitor’s see Shiseido for the innovative company it is. To achieve all this, we built a time machine. https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1586150920657-CF6889YJR5OYBP00WOUL/image-asset.jpeg Work - The Challenge Help Beats to build a cultural movement from the bottom up, enabling the brand to become a means of expression. https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1588743371069-LSENN5K4XC72P5AJ5WVY/c8e4cb30-69d7-46ac-862a-9ddc36a3cbe8_rw_1200.jpg Work - The Challenge Universal Music wanted to create a premium video content platform that could attract viewers into their platform. We faced the challenge of creating the platform that could deliver a superior user experience to convince viewers and music fans to get into the subscription service. https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1588749131509-M0X6C97KE48CDMKONUJJ/image-asset.jpeg Work - The Challenge Create a networking and information interactive display hub for the Cannes Lions 2009 festival. https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1588749578850-WGIKWX2OCDI096OOCLJJ/hero_03.jpg Work - The Challenge Create a cutting-edge multi-touch, multi-user, real-time betting system for Hong Kong Jockey Club’s VIP interactive room, Adrenaline. https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1588752237042-FZ6K9QRR38ETZINZRMJI/hero_01.jpg Work - Global Retail Solution R/GA developed a global retail touch platform, Nokia Sense, which empowers customers to browse, compare, and customize Nokia phones, accessories and apps. Moreover, it encourages existing Nokia owners to get the most of their phone through new app and accessory suggestions. https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1588921315359-8F2N9HYD8HYKKJF9RDYT/image-asset.jpeg Work - The Challenge In the era of unlimited access to all music, the joy was missing. Other streaming services offered custom playlists but relied solely on algorithms to deliver music to users, instead of also considering the user’s environment or mood. https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1656995490178-TVXUKBBXL17QK5CHRWKL/Nike-WMT-Website02.jpeg Work https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1681096841441-M1ZZT75Z1ETFPUAVKB54/image-asset.jpeg Work - b8ta Retail-as-a-Service Platform b8ta is a startup that originated in the U.S. to provide an experience-based space for retail, enabling product makers to showcase their products in a unique environment where customers can explore and interact with products with ease. b8ta branched out to Japan and quickly gained a foothold in some of the most premium locations like Shibuya and Yurakucho. However, their software platform was not fit for the Japanese market, lacking key integrations with inventory, sales, warehousing and POS systems, as well as English only interfaces which made it really hard for Japanese product makers to use the platform and get the most value out of it. https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1697157864396-V83M796476PCAD1L51UY/Anthony_Baker_sq_big.jpg Work https://www.anthonybaker.me/writing daily 0.75 2025-07-21 https://www.anthonybaker.me/writing/qampa-anthony-baker-on-why-brands-must-become-more-human-in-the-age-of-ai monthly 0.5 2025-07-21 https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/8eab87bb-732b-47dd-9ddb-69a2a47b1357/Anthony-DMS-Spark-scaled.jpeg Writing - Q&A: Anthony Baker on Why Brands Must Become More Human in the Age of AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/01551a35-b115-472d-be7b-856637b57dbc/Anthony-Baker-and-Chad-Song.jpg Writing - Q&A: Anthony Baker on Why Brands Must Become More Human in the Age of AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/ed5dd1b9-30c4-4504-bde1-e8aefd26c046/Anthony-Chad-DMS-scaled.jpeg Writing - Q&A: Anthony Baker on Why Brands Must Become More Human in the Age of AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anthonybaker.me/writing/humankind-and-machines-unlocking-new-frontiers-of-creativity-and-our-true-potential monthly 0.5 2023-10-13 https://www.anthonybaker.me/writing/beyond-chatgpt-whats-next-for-ai-and-the-marketing-industry monthly 0.5 2023-06-02 https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/18ce309d-ea6c-4082-b9db-a76411eb4324/4.jpeg Writing - Beyond ChatGPT: What's next for AI and the marketing industry? - Make it stand out Samuel Altman, CEO of OpenAI, testifies before the Senate Judiciary Subcommittee on Privacy, Technology, and the Law May 16, 2023 in Washington, DC. The oversight hearing focused on rules for artificial intelligence. (Photo by Win McNamee/Getty Images) https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/aea41ad1-0b12-4eae-9bde-bf77f8885eb7/3.png Writing - Beyond ChatGPT: What's next for AI and the marketing industry? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/512ee9ab-ce27-4a59-915c-1ad8e5fd9a02/1.jpeg Writing - Beyond ChatGPT: What's next for AI and the marketing industry? - Make it stand out AI interns Aiko and Aiden are employed by tech marketing agency Codeword, within WE Communications https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/c4e209dd-4c84-4b2d-bf86-20a6dffb247d/2.jpeg Writing - Beyond ChatGPT: What's next for AI and the marketing industry? - Make it stand out AI companies & tools. Clockwise from top left: OpenAI, Stability Diffusion, Claude by Anthropic, Runway ML, GitHub Co-pilot, Midjourney https://www.anthonybaker.me/writing/rgaanthonyaigc-aigc-does-not-replace-humans-but-complements-creativity monthly 0.5 2023-05-12 https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/15440c39-5546-470f-9acc-642f30d11862/Anthony_close_shot_to_a_pure_teal_3d_fractal_sculpture_raising__1e0eadee-d769-4ae7-89cb-8c5f1548003f.png Writing - 「R/GA」亚洲副总裁Anthony：AIGC并非取代人类，而是补充创造力 (AIGC does not replace humans, but complements creativity) - Make it stand out Anthony Baker’ Design with Midjourney https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/6d2ac841-a53c-4eab-a0c2-83d4c5b68089/Anthony_an_futuristic_space_with_lots_of_high_vertical_cubic_st_9f6f4476-c4fd-49e2-ac6d-920af6d54f84.png Writing - 「R/GA」亚洲副总裁Anthony：AIGC并非取代人类，而是补充创造力 (AIGC does not replace humans, but complements creativity) - Make it stand out Anthony Baker’ Design with Midjourney https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/3ba04543-c218-44b2-a48e-c65075454765/Anthony_interior_shot_of_a_wall_art_3d_fractal_parametric_desig_249eaf47-95c9-46a9-9578-1078ae85cbc6.png Writing - 「R/GA」亚洲副总裁Anthony：AIGC并非取代人类，而是补充创造力 (AIGC does not replace humans, but complements creativity) - Make it stand out Anthony Baker’ Design with Midjourney https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/05fb3172-d374-46a6-bee0-84f99498211a/Anthony_pure_white_fluid_smoke_interior_central_sculptural_piec_d3479fbd-2d8d-4a3b-9da4-43feb30a81c9.png Writing - 「R/GA」亚洲副总裁Anthony：AIGC并非取代人类，而是补充创造力 (AIGC does not replace humans, but complements creativity) - Make it stand out Anthony Baker’ Design with Midjourney https://www.anthonybaker.me/writing/reimagining-retail-as-a-service-as-japan-confronts-digital-transformation monthly 0.5 2023-05-08 https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/323e95fc-7c4a-4278-98f6-e2136c533af9/RaaS_Desktop-article_header_image_copy.jpeg Writing - Reimagining Retail-as-a-Service as Japan Confronts Digital Transformation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anthonybaker.me/writing/creative-minds-anthony-baker-loves-live-music-and-ripe-plantains-read-more-at-httpswwwcampaignasiacomarticlecreative-minds-anthony-baker-loves-live-music-and-ripe-plantains481965 monthly 0.5 2023-05-08 https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/67189360-3d2e-4d9e-82d4-ce6226db1a60/beyondtime-campaign.jpeg Writing - Creative Minds: Anthony Baker loves live music and ripe plantains - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/573fd63d-b58d-4840-98f0-d8d8601f411a/makegood-campaign.jpeg Writing - Creative Minds: Anthony Baker loves live music and ripe plantains - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/74f8a669-bcf7-4614-bd2f-bfd2d5f1576c/monumentvalley.jpeg Writing - Creative Minds: Anthony Baker loves live music and ripe plantains - Make it stand out Monument Valley by UsTwo https://www.anthonybaker.me/writing/how-protopie-accelerates-rgas-digital-product-design-workflow monthly 0.5 2023-05-08 https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/2ca67541-289a-4a04-b796-330c626e78b4/protopie_model_trigger_object_response.gif Writing - How ProtoPie Accelerates R/GA’s Digital Product Design Workflow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/11e4a161-ffd9-40cd-86d8-9db8ac1a3808/Screenshot+2023-05-08+at+16.34.45.png Writing - How ProtoPie Accelerates R/GA’s Digital Product Design Workflow - Make it stand out R/GA's Product Design Workflow https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/27b594f2-40eb-4403-baf7-2b914ba708d4/rga_client_mori_prototype.gif Writing - How ProtoPie Accelerates R/GA’s Digital Product Design Workflow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anthonybaker.me/writing/ai-the-new-creative-mind monthly 0.5 2023-05-22 https://www.anthonybaker.me/writing/these-technologies-will-set-the-tone-for-marketing-in-2018 monthly 0.5 2023-05-08 https://www.anthonybaker.me/writing/10-steps-to-effective-creative-prototyping-for-ad-agencies monthly 0.5 2023-05-08 https://www.anthonybaker.me/writing/tag/automation monthly 0.5 https://www.anthonybaker.me/writing/tag/productivity monthly 0.5 https://www.anthonybaker.me/writing/tag/prototyping monthly 0.5 https://www.anthonybaker.me/writing/tag/collaboration monthly 0.5 https://www.anthonybaker.me/writing/tag/ways+of+working monthly 0.5 https://www.anthonybaker.me/writing/tag/AI monthly 0.5 https://www.anthonybaker.me/writing/tag/technology monthly 0.5 https://www.anthonybaker.me/writing/tag/machine+learning monthly 0.5 https://www.anthonybaker.me/writing/tag/creativity monthly 0.5 https://www.anthonybaker.me/writing/tag/design+thinking monthly 0.5 https://www.anthonybaker.me/writing/tag/content+automation monthly 0.5 https://www.anthonybaker.me/writing/tag/lean+process monthly 0.5 https://www.anthonybaker.me/about daily 0.75 2025-07-21 https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/bdc66f3b-d063-4c41-8471-cc53904d2d30/KM2_0503%252Bcopy.jpg About Tokyo, Japan https://www.anthonybaker.me/publicspeaking daily 0.75 2025-07-21 https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1561184221955-57X7Z2MMSRGD3HXJH3I2/IMG_1814.JPG Speaking - Google AdWords Premier Partner Event The Future of Agencies: Breaking into Smart Technologies April 16th, 2018 Tokyo, Japan https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/a7482039-87d1-4b59-b38e-178185aa847c/JIN%282133%29.jpg Speaking - DMS Seoul 2025 Beyond the Algorithm: Cultivating Brand Desire in the AI Era April 11th, 2025 Seoul, Korea Branding in Asia DMS Seoul Speakers https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1561182895125-J6G36XWN2HG91I3G3Z21/IMG_2056.jpg Speaking - DIGICON The Experience Playbook October 3rd, 2018 Manila, Phillipines Campaign Asia The Manila Times https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1561182803403-O7DAT0WC3EM0PSLRPS76/IMG_4733.jpg Speaking - Advertising Week Asia Beyond Time: Transforming Data Into Emotion May 30th, 2019 Tokyo, Japan AdWeek Session https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/1561185036545-I9JNWYQD03KC547W5BZT/Campaign360_March18_ab_03.jpg Speaking - Campaign360 Creativity vs Technology: The Effectiveness Debate March 20th, 2018 Singapore Campaign Asia https://www.anthonybaker.me/leadership daily 1.0 2025-07-21 https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/66710051-805c-486e-a9c3-e5680cb8751b/Anthony_Baker_sq_big.jpg Leadership - Leading R/GA Japan: Building a Creative Business That Works in Japan Creating a uniquely distinctive positioning in Japan’s market https://www.anthonybaker.me/contact-york daily 0.75 2023-10-14 https://www.anthonybaker.me/awards daily 0.75 2023-10-14 https://images.squarespace-cdn.com/content/v1/5cbaea91755be20ec8c0f2c1/497cd840-2ac6-4210-a1ad-37967c99bb0c/Anthony_art_photography_no_background_close_shot_mythical_anima_c89d4b68-2806-4b6b-95e6-d0e60f6095c9.png Awards